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Hi!

Leader. Problem Solver. Software Engineer.
See my resumé!
Resumé

About Me

Building consumer products end-to-end — and the platforms and tooling that let teams ship them faster

Senior Software Engineer and Tech Lead with 8+ years operating at staff-level scope, equally at home owning consumer-facing product end-to-end and building the platforms and tooling that let teams ship faster. Track record spanning user acquisition, onboarding, and revenue-critical checkout on one side, and AI-powered developer tooling, build systems, and shared infrastructure on the other — tied together by cross-functional leadership across a 25-person engineering org.

My Specialties

Consumer Product Engineering

Owning revenue-critical and user-facing features end-to-end — user acquisition flows, onboarding, checkout, and auth — with a product mindset that connects engineering decisions to business outcomes.

AI-Powered Developer Tooling

Bringing AI into real production workflows — from Claude-powered code review systems to automated architecture enforcement that multiplies team throughput without adding overhead.

Frontend Architecture & Platform Engineering

Designing the systems other engineers build on — shared infrastructure, build pipelines, micro-frontends, and scalable internal platforms that unblock entire orgs.

Cross-Functional Technical Leadership

Leading high-stakes initiatives across engineering orgs — from auth system overhauls to revenue-critical checkout flows — while mentoring engineers and raising team capability alongside delivery.

Experience & Education

2024 – Present Senior Software Engineer & Tech Lead, Web Started as a Senior Software Engineer and grew into a tech lead role, driving architecture decisions and cross-functional initiatives for a consumer parenting app. I work across the full spectrum — from consumer-facing product like rebuilding user acquisition and onboarding flows in-house, to platform and infrastructure work like designing an AI-powered code review system using Claude that enforces architecture standards across a 25-person eng org. Also architected the CI/CD pipeline on Vercel end-to-end, built the internal beta testing platform enabling controlled rollouts to real users, co-led a full authentication system overhaul migrating to Ory, and hardened a high-stakes checkout flow handling 90%+ of production transactions via a cross-platform Stripe integration.
@ Good Inside / New York, NY
2021 – 2024 Senior Software Engineer & Squad Lead Architected frontend and backend features for a complex cybersecurity platform using TypeScript, React, and GraphQL. Built frontend build infrastructure with Vite and single-spa for micro-frontend composition. Led agile squads through high-stakes sprints and championed automated testing that reduced deployment regressions by 20%.
@ JupiterOne / Remote
2019 – 2021 Software Engineer Developed performant ad-tech software using ExpressJS, PostgreSQL, React/Redux, and AWS, focusing on high-traffic data processing and UI responsiveness. Modernized critical frontend components with comprehensive unit and UI testing via Jest.
@ Constellation Software / New York, NY
2016 – 2018 Coding Course Instructor Authored and launched full-stack eLearning curricula (C#, Python, JavaScript) on Udemy, reaching 5,000+ student ratings. Focused on simplifying complex architectural patterns for aspiring developers.
@ Abstract Thinking / Sarajevo, Bosnia & Herzegovina
Education Bachelor of Science in Computer Science Minor in Electrical Engineering
@ University of Buckingham (SSST University) / Sarajevo, Bosnia & Herzegovina

Technical Skills

Languages & Frameworks

Next.js, TypeScript, JavaScript, React, TailwindCSS, Node.js, GraphQL, PostgreSQL, HTML, CSS, Python

Infrastructure & Tooling

AWS, Vite, Webpack, esbuild, Turbopack, single-spa, GitHub Actions, Vercel, Terraform, CircleCI, Cypress.io, Playwright, Stripe API, Ory Auth

Key Competencies

Full-Stack Product Engineering, AI-Powered Developer Tooling, Platform Engineering, Consumer Product & Growth, Reliability & Build Systems, Cross-Functional Technical Leadership

Language Skills

English 🇺🇸 (fluent)
Bosnian 🇧🇦 (fluent)
German 🇩🇪 (B2 certified)
Testimonials

8+ years of experience - 100% positive feedback

Adem is effective in taking on complex work and closing it out with high quality solutions. When solving problems he is able to strike an excellent balance of cleaning up relevant code and leaving things better than he found them.
Carter Hesterman Director of Engineering @ JupiterOne
It was great working with him. He incorporated my ideas quite well. Great communicator.
Owner SEM Construction
One of those rare, genuine people with an innate understanding of tech. Adem is driven by excellence in everything he does, and he does quite a lot. An absolute pleasure to work and communicate with!
Damir Cengic UI&UX Expert
Adem is a great and hard-working developer. I would definitely vouch for him.
Nauman Hafiz CTO @ Constellation Software
Adem puts 200% effort in his work. His work really stands out.
Abdallah Salhab MD Book Author
Adem is great to work with. He translated my ideas quite well and even one-uped them. He made it really easy to get work done.
Ilir Haxhaj Founder @ MIL Pro Painting inc.
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© 2026 Adem Hadrovic
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