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Hi!

Engineer. Systems Thinker. Product Builder.
See my resumé!
Resumé

About Me

Building the systems teams ship on, and the products people use

Senior Software Engineer and Tech Lead with 8+ years of range across the stack. I own consumer-facing product end-to-end, from user acquisition and onboarding through revenue-critical checkout. I build the design systems, content platforms, and internal tooling that let marketing, growth, and engineering teams move without waiting on each other. And I work on the hard interface problems in between, from data visualization over complex relational data to the build systems and shared infrastructure a 25-person engineering org depends on.

My Specialties

Consumer Product Engineering

Owning revenue-critical and user-facing features end-to-end — user acquisition flows, onboarding, checkout, and auth — with a product mindset that connects engineering decisions to business outcomes.

Design Systems & Content Platforms

Component libraries, page templates, and the content modeling underneath them. I build the systems that let marketing, growth, and content teams launch pages and run experiments without waiting on engineering.

AI-Powered Developer Tooling

Bringing AI into real production workflows — from Claude-powered code review systems to automated architecture enforcement that multiplies team throughput without adding overhead.

Data Visualization & Interface Craft

Turning complex, relational data into interfaces people can actually navigate. Graph exploration, dashboards, and the CSS and motion work that makes dense information feel legible rather than overwhelming.

Frontend Architecture & Platform Engineering

Designing the systems other engineers build on — shared infrastructure, build pipelines, micro-frontends, and scalable internal platforms that unblock entire orgs.

Cross-Functional Technical Leadership

Leading high-stakes initiatives across engineering orgs — from auth system overhauls to revenue-critical checkout flows — while mentoring engineers and raising team capability alongside delivery.

Experience & Education

2024 – Present Senior Software Engineer & Tech Lead, Web Started as a Senior Software Engineer and grew into a tech lead role, driving architecture decisions and cross-functional initiatives for a consumer parenting app. I built the component library and page templates that let marketing and growth teams launch landing pages and acquisition experiments without engineering involvement, and helped architect the in-house content system powering the content library across web and mobile. I led the in-house rebuild of user acquisition and onboarding, and standardized transition and animation patterns across the quiz and checkout flows. On the platform side I designed an AI-powered code review system using Claude that enforces architecture standards across a 25-person eng org, architected the CI/CD pipeline on Vercel end-to-end, built the internal beta testing platform enabling controlled rollouts to real users, co-led a full authentication system overhaul migrating to Ory, and hardened a high-stakes checkout flow handling 90%+ of production transactions via a cross-platform Stripe integration.
@ Good Inside / New York, NY
2021 – 2024 Senior Software Engineer & Squad Lead Shipped two of the platform's flagship surfaces for exploring J1QL query results: a proprietary graph viewer and the insights dashboards, rendering complex asset relationship data into interfaces users could navigate and interrogate directly. Architected frontend and backend features for a complex cybersecurity platform using TypeScript, React, and GraphQL, and built frontend build infrastructure with Vite and single-spa for micro-frontend composition. Led agile squads through high-stakes sprints and championed automated testing that reduced deployment regressions by 20%.
@ JupiterOne / Remote
2019 – 2021 Software Engineer Developed performant ad-tech software using ExpressJS, PostgreSQL, React/Redux, and AWS, focusing on high-traffic data processing and UI responsiveness. Modernized critical frontend components with comprehensive unit and UI testing via Jest.
@ Constellation Software / New York, NY
2016 – 2018 Coding Course Instructor Authored and launched full-stack eLearning curricula (C#, Python, JavaScript) on Udemy, reaching 5,000+ student ratings. Focused on simplifying complex architectural patterns for aspiring developers.
@ Abstract Thinking / Sarajevo, Bosnia & Herzegovina
Education Bachelor of Science in Computer Science Minor in Electrical Engineering
@ University of Buckingham (SSST University) / Sarajevo, Bosnia & Herzegovina

Technical Skills

Languages & Frameworks

Next.js, TypeScript, JavaScript, React, TailwindCSS, Node.js, GraphQL, PostgreSQL, HTML, CSS, Python

Content & Design Systems

Contentful, Builder.io, WordPress, in-house CMS architecture, content modeling, component libraries, page templates, CSS animation and transitions

Infrastructure & Tooling

AWS, Vite, Webpack, esbuild, Turbopack, single-spa, GitHub Actions, Vercel, Terraform, CircleCI, Cypress.io, Playwright, Stripe API, Ory Auth

Key Competencies

Full-Stack Product Engineering, Design Systems & Page Templates, Headless Content Architecture, Data Visualization, AI-Powered Developer Tooling, Platform Engineering, Consumer Product & Growth, Cross-Functional Technical Leadership

Language Skills

English 🇺🇸 (fluent)
Bosnian 🇧🇦 (fluent)
German 🇩🇪 (B2 certified)
Testimonials

What people I've worked with say

Adem is effective in taking on complex work and closing it out with high quality solutions. When solving problems he is able to strike an excellent balance of cleaning up relevant code and leaving things better than he found them.
Carter Hesterman Director of Engineering @ JupiterOne
One of those rare, genuine people with an innate understanding of tech. Adem is driven by excellence in everything he does, and he does quite a lot. An absolute pleasure to work and communicate with!
Damir Cengic UI&UX Expert
Adem is a great and hard-working developer. I would definitely vouch for him.
Nauman Hafiz CTO @ Constellation Software
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Feel free to reach out!

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© 2026 Adem Hadrovic
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